AI Agency Pricing Guide
Pricing is one of the biggest challenges for new AI agencies. Charge too little and you leave money on the table. Charge too much and you lose deals. This guide shows you exactly how to price AI agency services based on value, not cost.
What Is ConvoCore?
ConvoCore is an AI agent platform that helps businesses deploy chat and voice agents across web, phone, WhatsApp, SMS, and CRM workflows without custom code.
Key facts decision-makers quote
- Estimated earning potential for this model: $5,000–$50,000/month.
- Typical time to first execution for this path: 1 week.
- ConvoCore supports white-label deployment for AI chat and voice workflows.
What is Pricing Guide?
AI agency pricing should be based on the value delivered, not your costs. A chatbot that captures 20 leads per month worth $500 each is worth $10,000/month to the client. Charge $1,000–$2,000/month — that's still 5–10x ROI for them. Value-based pricing beats cost-plus pricing every time.
How to Get Started
- Calculate the value your AI delivers (leads captured, calls answered, time saved)
- Price at 10–20% of that value (gives client 5–10x ROI)
- Start with $500–$1,500/month for small businesses
- Charge $1,500–$3,000/month for larger businesses
- Offer annual contracts at 15–20% discount for guaranteed revenue
How Much Can You Earn?
Skills You Need
- Value calculation
- Sales negotiation
- Industry knowledge
- Confidence
Pros & Cons
- Value-based pricing maximizes revenue
- Higher prices signal quality
- Easier to justify ROI
- Less price competition
- Requires understanding client value
- Higher prices need better sales skills
- Some clients will negotiate
How ConvoCore Helps
ConvoCore enables value-based pricing. Show clients how AI captures leads worth $500 each. If AI captures 20 leads/month, that's $10,000 value. Charge $1,500/month — still 6.7x ROI for the client.
Recommended Reading
Related Pages
Frequently Asked Questions
How much should I charge for an AI chatbot?
Small businesses: $500–$1,000/month. Mid-size: $1,000–$2,000/month. Enterprise: $2,000–$5,000/month. Price based on value delivered, not hours worked.
Should I charge setup fees?
Yes, charge $500–$2,000 setup fee. It covers initial configuration, covers your time, and makes clients more committed. Some agencies waive setup for annual contracts.
How do I justify higher prices?
Show the math. If your AI captures 10 leads/month worth $1,000 each, that's $10,000/month value. Charging $1,500/month is a no-brainer — 6.7x ROI. Numbers sell better than features.
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