How to Sell AI to Lawyers
Law firms lose thousands in potential revenue from missed client inquiries and slow intake processes. AI streamlines legal intake, qualifies potential clients, answers common questions, and books consultations — all while maintaining the professionalism clients expect from legal services.
What is To Lawyers?
Selling AI to lawyers means positioning AI as a client intake and lead qualification tool. Law firms miss significant revenue from inquiries that come in outside business hours or during busy periods. AI handles initial client calls, collects case details, qualifies prospects, and books consultations. The value is clear: every missed call could be a $5K+ case.
How to Get Started
- Show them their current inquiry response time (most firms take hours or days)
- Demo AI intake that collects case type, details, and contact info
- Calculate ROI (1 extra case = $5,000–$50,000+ revenue)
- Address professionalism concerns (AI maintains professional tone)
- Price at $800–$2,000/month (legal services command premium pricing)
How Much Can You Earn?
Skills You Need
- Legal industry knowledge
- Sales skills
- Professional communication
- ROI calculation
Pros & Cons
- High case values justify premium AI pricing
- Clear ROI from faster intake and fewer missed inquiries
- Professional services have budget for quality tools
- Long client retention
- Attorneys are skeptical of new technology
- Longer sales cycles
- Compliance and confidentiality requirements
How ConvoCore Helps
ConvoCore's AI agents handle legal intake: collecting case details, qualifying potential clients, and routing to the right attorney by practice area. Voice + chat deployment ensures no inquiry goes unanswered. White-label for legal-focused positioning.
Recommended Reading
Related Pages
Frequently Asked Questions
What AI product works best for law firms?
Client intake chatbots and after-hours voice agents. Law firms miss significant revenue from inquiries that come in outside business hours or during busy periods. AI ensures every inquiry is captured.
Are law firms open to AI?
Increasingly, yes. Smaller firms feel the pain of missed leads most acutely. Lead with the business case: every missed call could be a $5K+ case. Show them the math.
How do I price AI for law firms?
Legal AI commands premium pricing: $800–$2,000/month. The value of a single recovered legal client often exceeds the entire annual AI cost. Show them the ROI.
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