White Label SaaS: How It Works, What It Costs and What to Resell

What white label SaaS means

A white label product is made by one company and sold by another as its own. In software the vendor hosts and maintains the application, and the reseller puts its own name, logo, colors and web address on it. The reseller's customers sign in at the reseller's domain, get invoices from the reseller and call the reseller for help.

That differs from an affiliate or referral program, where the customer buys from the vendor and the partner earns a commission. It also differs from building your own product: you do not write or host the software, so you can launch in days, but you depend on a vendor you do not control.

Agencies are the usual buyers. A marketing or web agency that already serves local businesses adds a software line it can bill monthly, which turns one-off projects into recurring revenue.

The four ways vendors charge

Read any white label price page and it will use one or more of these models. Which one you are on decides how your margin behaves as you grow.

• Flat platform fee. One monthly price for the white label tier, often with a cap on client accounts. Cheap per client once you fill the cap, expensive while you have two clients.
• Per client account. A fee for each sub-account you open. Easy to pass through to clients, but your cost grows in step with your revenue.
• Revenue share. The vendor takes a percentage of what you bill. Low entry cost, but the share never goes away and it grows with your best clients.
• Usage. Minutes, messages or AI credits, passed through at cost or with a markup you set. Common for AI and telephony, where the vendor's own costs are per use.

What to check before you sign

Most disappointment with white label software comes from finding the vendor's name somewhere the client can see it. Check each of these in a trial account, not on the sales page.

• Your domain on the client login and dashboard. A vendor subdomain tells the client whose software it is.
• Your logo, colors and emails. System emails and password resets are where vendor branding usually leaks.
• A separate workspace per client. Clients must never see each other's data, and you need to switch between them quickly.
• You bill the client directly. If the vendor invoices your client, you do not own the customer.
• Flat pricing. A percentage of your billing grows with your best clients forever.
• Usage you can mark up. AI and phone usage is a real cost, and you need to pass it on with a margin.
• Export and exit. If you leave, check you can take agents, data and phone numbers with you.

Why AI agents suit the white label model

The software is only half of an AI agent. The other half is writing the knowledge base, connecting the calendar and CRM, testing calls and fixing wrong answers. Small businesses will pay someone to do that, and that someone does not need to have built the platform.

There is also room to sell. The Census Bureau found 18% of US firms used AI in a business function in late 2025 and early 2026 ⁵. Most owners will need a demonstration before they buy, which favors an agency they already know over a software vendor they do not.

Running costs are published, so pricing is a sum you can do. A US local number on Twilio is $1.15 a month and inbound calls are $0.0085 a minute ⁶, and card fees on your own invoices are 2.9% plus 30 cents ⁷.

Keep promises small and measurable. The US Federal Trade Commission has already acted against companies that overstated what their AI could do ⁸.

How Convocore's white label works

Convocore White Label is $199 a month, or $133 a month billed annually, for 20 client sub-accounts with unlimited agents, voice and every chat channel. Elite is $349 a month with unlimited sub-accounts and client self-signup ⁴.

You connect your own domain, set your logo and colors, and give each client a workspace of their own. You bill clients yourself and Convocore takes no share of what you charge. Usage is billed to you, and you choose what to charge clients for it.

What the evidence does not show

• We found no independent survey of white label SaaS pricing or reseller margins, so this page compares list prices only.
• List prices change often and do not show discounts, usage fees or limits that only appear in a trial account.
• The break-even figures are our arithmetic on Convocore's own price and leave out usage, your time and card fees.

Choosing a white label SaaS to resell

Pick the product your clients already ask about, then check the vendor in a trial: your domain everywhere, a workspace per client, your own billing and flat pricing. Price your first two or three clients by hand before you fix a price list.

If AI agents are that product, Convocore's free plan lets you build and test before you pay. White Label is $199 a month for 20 clients with flat pricing.

Method and limits

• Vendor prices and notes come from each vendor's own pricing page, read on 25 October 2026 for the /ai-agency and /white-label-ai-agency guides on this site.
• Convocore's plan figures are read from its plan catalog, the same one that drives its pricing page.
• Convocore sells a white label AI agent platform and has a commercial interest here. If you find an error, write to support@convocore.ai and we will correct it.

Sources

1. GoHighLevel pricingPrimary source
   GoHighLevel. Read 25 October 2026.
   Plan prices, sub-account limits and SaaS Mode as listed. The page gives no Voice AI rate and does not say which plan includes the white-label web app. Its white-label page returned not found.
2. Stammer.ai pricingPrimary source
   Stammer.ai. Read 25 October 2026.
   Plans, white label features and channels as listed. The page states no limit on client sub-accounts.
3. Botpress pricingPrimary source
   Botpress. Read 25 October 2026.
   Plus and Team are billed annually. The page describes branding removal for the chat widget and no agency plan.
4. White label AI platform and pricingPrimary source
   Convocore. Plan catalog as of 25 October 2026.
   First party. Convocore is the publisher of this page and sells the plans described, so it has a commercial interest.
5. Large Firms With at Least 20 Employees Biggest AI UsersPrimary source
   US Census Bureau, Business Trends and Outlook Survey. Published 26 May 2026; data 14 December 2025 to 3 May 2026.
   Read on 9 October 2026.
6. Programmable Voice pricing, United StatesPrimary source
   Twilio. Pricing current as of August 2026; read 25 October 2026.
   List prices for local and toll-free numbers and call minutes. Volume discounts and other fees may apply.
7. Stripe pricingPrimary source
   Stripe. Read 25 October 2026.
   Standard US online card rate, international card and currency conversion add-ons, and dispute fees. Rates differ by country and plan.
8. FTC Announces Crackdown on Deceptive AI Claims and Schemes (Operation AI Comply)Primary source
   US Federal Trade Commission. 25 September 2024.
   A press release announcing five cases. Allegations in a complaint are not findings, and some cases settled. We did not check the later history of each case.

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